On Sunday, July 12, 2026, set against the backdrop of the Villa Butera gardens, Bagheria will host “Fiori di Sicilia” (Flowers of Sicily). This event combines fashion, entertainment, art, and the promotion of the local area, transforming a landmark of the city into a stage dedicated to Sicilian excellence. Conceived and produced by Attitude Marketing & Models Management, the initiative aims to foster emerging talent, support local businesses, and showcase Sicily through creativity, style, and innovation. The project highlights the beauty of the region and the value of its people, creating a dialogue between fashion, culture, and entrepreneurship.
Doors open to the public at 8:15 PM (subject to capacity), with the show beginning at 8:30 PM. The evening will conclude at 11:00 PM, following a program that includes fashion shows, special guests, award presentations, and the participation of numerous partners who have chosen to support this initiative dedicated to celebrating Sicilian excellence. Gianni Buffa will host the event, guiding the audience through the evening’s proceedings.
“Fiori di Sicilia” is a modern, inclusive event format that promotes the growth of young talent and fosters collaboration among companies, professionals, and local organizations. It offers a prestigious showcase for participating brands and champions creativity as a driving force for cultural and economic development.
Admission is open to the public until capacity is reached.

“This event highlights the value of Villa Butera and supports local creative enterprises, while also boosting tourism in our city thanks to the event’s appeal,” says Maurizio Giammanco, the Councilor for Tourism.