The Municipality of Bagheria will have its own moment during a panel at the next edition of BIT, the International Tourism Exchange, to be held at fieramilano (Rho) from 9 to 11 February 2025 .
The event, organised by Fiera Milano, is a crucial appointment for operators in the tourism sector, a true observatory on the most innovative trends and a unique opportunity to share knowledge and strategies.
The deputy mayor, Daniele Vella, will actively participate in a specific panel, bringing the voice of Bagheria and illustrating the peculiarities of the territory and in particular will promote the Guttuso museum and the single ticket set up between the museum and Palazzo Steri (seat of the university rectorship) where Renato Guttuso’s ‘La Vucciria’ is exhibited.
The BIT confirms itself as an essential moment of knowledge sharing both in the exhibition area and in the rich programme of meetings and insights. Central themes of the 2025 edition will be regenerative tourism, the centrality of events, the impact of digitalisation and the new frontiers of experiential tourism.
Deputy Mayor Vella, who will be accompanied by Tourism Councillor Francesco Gurrado, will take part in the panel at the conference, organised as part of ‘The best westerns of Sicily’ at 2.00 pm. 30, on Monday 10 February, organised by CoopCulture on the theme ‘Destination Palermo’. Speakers will include Roberto Lagalla, mayor of Palermo, Alessandro Albanese, president of the Chamber of Commerce of Palermo, Alessandro Anello, tourism councillor of the municipality of Palermo, Letizia Casuccio, general manager of CoopCulture, Michelangelo Gruttadauria, Simua Unipa, Fabrizio Lo Verso, tourism councillor of the municipality of Monreale, Roberto Magnisi, director of Cantine Duca di Salaparuta and Daniele Vella, deputy mayor of the municipality of Bagheria.

‘Participation in the BIT 2025 represents an extraordinary showcase for Bagheria and the entire district,’ says councillor Daniele Vella, ’Our objective is to enhance the excellence of our territory. The BIT offers us the opportunity to come into contact with international operators and represent our strengths. We would like to thank CoopCulture for its involvement’.

‘Participating in the BIT, also by taking part in a conference, is a tangible sign of the Administration’s commitment to boosting the tourism sector, a fundamental lever for the city’s economic and social development,’ says councillor Francesco Gurrado. ’Our participation is part of a broader strategy of promoting the territory, which aims to enhance local resources and create an increasingly attractive and competitive tourist offer. We are already working with the district to participate next year with a larger presence and an exhibition space.’

Videos on the Guttuso museum in Bagheria will be screened during the day.